Privacy Policy

Last Updated: December 2023

1. Introduction

Urban Wear Deal (“we,” “our,” or “us”) operates urbanweardeal.com, bringing Seattle’s urban fashion to customers worldwide. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase. By using our services, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

Personal Information

• Identity Data: Name, username, or similar identifier
• Contact Data: Billing/delivery address, email address, telephone numbers
• Financial Data: Payment card details (processed securely through PCI-compliant systems)
• Transaction Data: Details about payments and purchases
• Technical Data: IP address, login data, browser type and version
• Profile Data: Username and password, purchase history, preferences
• Usage Data: Information about how you use our website and products
• Marketing Data: Preferences in receiving marketing from us

Automatically Collected Information

We automatically collect certain information when you visit our website, including:

• Device information (type, operating system, browser)
• Log information (IP address, access times, pages viewed)
• Location information (general location based on IP address)

3. How We Use Your Information

We use the information we collect for various business purposes:

• Order Processing: To process and fulfill your purchases of our urban fashion collections
• Customer Service: To provide support and respond to your inquiries
• Personalization: To tailor our product recommendations and shopping experience
• Marketing: To send information about new arrivals, special offers, and Seattle-inspired collections (with your consent where required)
• Website Improvement: To analyze and enhance our website functionality and user experience
• Security: To protect against fraudulent transactions and unauthorized activities
• Legal Compliance: To meet our legal and regulatory obligations

4. Legal Basis for Processing (GDPR Compliance)

For customers in the European Economic Area (EEA), we process your personal data under the following legal bases:

• Contract: Processing necessary for order fulfillment
• Consent: For marketing communications and certain cookies
• Legitimate Interests: For website security, analytics, and improvement
• Legal Obligation: To comply with applicable laws and regulations

5. Data Sharing and Disclosure

We may share your information with third parties only in the following circumstances:

• Service Providers: With trusted partners who assist in operations (payment processors, shipping carriers, IT services)
• Business Transfers: In connection with any merger, sale of company assets, or acquisition
• Legal Requirements: When required by law or to protect our rights, safety, or property
• International Transfers: As we serve customers globally, your data may be transferred internationally with appropriate safeguards

6. Data Storage and Security

Storage Location and Duration

We store your personal data on secure servers and retain it only as long as necessary for the purposes outlined in this policy, or as required by law. Typically, we retain order information for 7 years for tax and accounting purposes.

Security Measures

We implement robust security measures to protect your data:

• SSL Encryption: All data transmitted between your browser and our website is encrypted using industry-standard SSL technology
• PCI Compliance: We adhere to Payment Card Industry Data Security Standards for all payment processing
• Access Controls: Strict access limitations to personal information within our organization
• Regular Security Assessments: Ongoing evaluation of our security practices and systems
• Fraud Monitoring: Advanced systems to detect and prevent unauthorized activities

7. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal data:

• Access: Request access to your personal information
• Correction: Request correction of inaccurate or incomplete data
• Erasure: Request deletion of your personal data (subject to legal requirements)
• Restriction: Request limitation of processing under certain circumstances
• Data Portability: Request transfer of your data to another organization
• Objection: Object to processing of your personal data
• Withdraw Consent: Withdraw previously given consent at any time
• Marketing Preferences: Opt-out of marketing communications at any time

To exercise these rights, please contact us using the information in the “Contact Us” section.

8. Cookies and Tracking Technologies

What Are Cookies?

Cookies are small text files stored on your device when you visit our website. They help us provide, protect, and improve our services.

Types of Cookies We Use

• Essential Cookies: Necessary for website functionality and security
• Performance Cookies: Help us understand how visitors interact with our website
• Functionality Cookies: Remember your preferences and settings
• Targeting Cookies: Used to deliver relevant advertisements

Your Cookie Choices

You can control cookie settings through your browser. However, disabling certain cookies may affect website functionality. We obtain consent for non-essential cookies where required by law.

9. International Data Transfers

As a global urban fashion destination, we may transfer and process your personal data outside your country of residence. We ensure appropriate safeguards are in place, including:

• Standard contractual clauses approved by the European Commission
• Privacy Shield framework (where applicable)
• Other legally approved mechanisms for international data transfer

10. Children’s Privacy

Our website is not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

11. Third-Party Links

Our website may contain links to third-party websites. This Privacy Policy does not apply to those sites, and we encourage you to review their privacy policies before providing any personal information.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the new policy on our website with an updated revision date.

13. Contact Us

Thank you for trusting Urban Wear Deal with your urban fashion needs and your personal information. We’re committed to protecting your privacy with the same dedication we bring to curating Seattle’s distinctive style for the global fashion community.